Climate's Impact on Housing

Climate conditions, like flood, heat, fire... can significantly impact your living environment and home insurance, but are easily overlooked when buying a home. How might we help home buyers better understand climate's impact on housing in areas they look?

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Redfin became the first real estate brokerage site to offer users comprehensive climate risk information by adding climate data to our market insight pages. The goal was to allow users to view a region’s current likelihood of flooding, fire, storms, drought and extreme heat and to see how these risks change in 30 years. Adding climate data drove 12% improvement in SEO rankings, drove 943 links in 3 months and received 553 press mentions from prominent news organizations.

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